Working amongst knowledge professionals within the international development sector, we were dazzled by the rise of Web 2.0 or Social Media (as it is now referred to) and the opportunities it offered. The information age is characterized by the enormous amount of information made easily available online, but a new challenge arises. Namely how do you discern efficiently and effectively which information is relevant for you without spending tons of hours googling? And how do you ensure you have the most recent relevant information so that you are asking the right questions?