I think the increased attention for learning analytics is valid. A lot of learning and teaching taking place today takes place in digital environments. It is implemented more structurally, which means patterns of behavior may have more meaning as they have increased context. Yes we should be leveraging the vast amount of data to better tailor education. But unless I missed something, I am afraid this year’s Horizon Report focusses heavily on what the educational institute can do with the data, and what the teachers can do with the data, and less so (or not at all) on what the students can do with the data.